Email Marketing Been through the good, the bad and the ugly of email marketing over the last 5 years, with campaigns totalling many millions of emails. Text only, HTML, multipart, forms, personalization, etc. Well informed on the law, and more importantly, the changing climate for email marketers. I've witnessed the patterns of attrition rates and open rates, and all the hidden costs underlying what is seen as a cheap marketing medium - emphasizing the need to use it with care. Nevertheless, it remains a valuable part of a sound CRM strategy.
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