Copywriting Example - Article in Business Network launching ameiva.co.uk “We’re collecting websites like kids collect Pokemon cards!” At the beginning of the year Printware had no less than 16 websites, and with over 600,000 visits during 2002, this far-flung approach to online marketing and e-commerce could claim some merit. But when there was talk of yet another new site in April, some could be forgiven for thinking enough’s enough. What followed was a programme of rationization with the merging of some of the lesser lights, and big plans for the as yet unnamed ameiva.co.uk. Drawing on their wealth of experience, all the lessons learnt over the past four years would be channelled into the biggest and best site yet – with particular attention to the experience of the customer. Ameiva has a wide and growing range of printers, consumables for all the most popular brands, paper, labels, and easy-to-use navigation so you can quickly find exactly what you are looking for. Peter Donnelly, e-commerce co-ordinator says “We looked at other sites and were amazed at the variable quality of navigation. What we have on ameiva is second to none, and users who register on the site can even configure their own entry page with their favourite items and those they purchase most frequently. Ameiva has taken the best features from our other sites and combined them into one. Some of those sites are now redundant, but when we tell our customers about ameiva, we think they’ll be very pleased with what they find”. To match the friendly user interface, Matt O’Donnell’s work on the back office has been outstanding. The site is linked by EDI (Electronic Data Interchange) to 10 major distributors. If what you want is in the country and you order from ameiva before 3pm, you can normally expect to receive your goods the next day. Secure ordering Orders and payments are transacted on a secure server with 1024bit encryption (compared to the more usual 128bit), more than satisfying the security requirements of Verisign. Donnelly says “There has never been a leak of confidential information about our customers, or their credit card details. However, we understand that some people still have concerns about buying online, so we have addressed that. Business users who intend to order from us regularly can open an account after their first order. That way, they will enjoy all the benefits of easy online ordering and can pay offline”. Launch offer for readers of Business Network The launch of ameiva.co.uk has coincided with an eyecatching offer from Brother. Their MFC-4820C multifunction machine does it all – print, copy, scan, fax, photocard reader and digital answering machine. If that’s not enough, you get a free DECT phone with it until 31 August! It costs just £189 + VAT online at ameiva. Also, readers of this magazine may claim a further discount of 5% on the total of their first order from ameiva up until 30 Septemebr 2003. Just use the code “busnet” when placing your order. E-commerce has come of age.
Graham
Godfrey, Southsea, Hampshire, UK |
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